What is Search Engine Marketing (Optimization)?

Search engine marketing (optimization) is copy writing, properly coding and designing your web pages so when your prospective customer queries your selected keywords, there will be a good chance that your site will achieve top search engine ranking and positioning. Our professional search engine marketing program comes with over 10 years of marketing expertise and will work to help your site achieve top search engine ranking and positioning.

A good search engine marketing campaign will include:

* Targeted keyword research
* Search engine friendly web design
* Copy writing and proper keyword placement
* Link popularity development
* Search engine submissions
* Maintenance and monitoring

As of today, Google, Yahoo, MSN and DMOZ are the main search engines that we strive for in placing our clients. The reason is that they still remain the most popular and combined generate over 80% of all searches. MSN has released their new search engine and the rumor is that it will be a "free" search engine and will be poised to become one of the big players alongside Google. Google is now the only "free" search engine remaining today while Yahoo (as of March 1, 2004) has become a paid inclusion search engine.

There are many factors that involve good search engine marketing. Top search engine ranking and positioning can depend on a variety of things. For instance, Google's main operating rule for top search engine ranking and positioning is that quality links are linking to you, thus giving your site importance. The quality of the link is determined by what is called the page rank of the site (PR for short). The score is anywhere from 0 to 10 (10/10 being best).

Although reciprocal linking is important, the design and placement of keywords and keyword phrases into the source codes (invisible to the viewer, but visible to the search engines) is very important. The way the web site is designed is also very important. Search engines cannot spider images. They can only spider HTML text or PDF's. Therefore Flash sites or sites with heavy images and no content will work against you. Although the site may look nice, if it is not designed using professional search engine marketing techniques, chances are you will not be found.

If you are only in the search engines because you have to pay for a sponsored link, then you are missing quite a bit of traffic. Most people searching under your keywords (about 80%) don't even click on the sponsored links. The majority of clicks will go to the main search engine pages and not the sponsored links. Therefore, you are missing many potential clients, not to mention the cost for advertising. It is well worth the investment to work to get top search engine ranking and positioning. In the long run, you will have more traffic and cut down your monthly advertising expenses. If keywords are highly competitive, then search engine marketing strategies may need to be developed based on individual situations.

Search Engine Marketing - Maintenance and Monitoring

Search engine marketing also includes maintenance and monitoring your ranking and positioning in the search engines. This is essential. Why? The reason is because nothing stays the same. If you have achieved the positioning you want, it was not done by luck, but by due diligence and skill. When you purchase one of our search engine marketing plans, we optimize your page(s) in order for you to achieve top search engine ranking and positioning. The only way we can ensure that you maintain or improve the ranking and positioning you have achieved is to constantly monitor and make changes as needed. Since nothing stays the same, your site needs to be analyzed every month. Improvements may need to be made. This may include special linking or innovative ideas used to keep your position intact. Since the search engine rules are constantly changing, our search engine marketing must stay current. Therefore, top search engine ranking and positioning can only be ensured with ongoing search engine marketing and proper maintenance and monitoring.

If you would like expert search engine marketing and results, please contact us.